So how important is your social media reputation in the job search process?

- According to a recent Harris Poll, 70% of employers screen candidates via social media

-54% have decided NOT to hire a candidate after screening their social media profiles

So should you remove your profiles? No! 57% said they are less likely to hire a candidate if they can't find them online. Make sure your profiles don't include anything you don't want a potential employer to see. Check your privacy settings, and do not accept friend/connection requests from people you don't know.

And what's more important, Facebook or LinkedIn? When you compare the number of users overall, Facebook wins. Facebook has 1.86 billion users, while LinkedIn has only 433 million members. Most Facebook profiles are filled with important demographic information like age, past job titles, employer information, educational background, and even interests. This will be key for employers as they target their job ads in order to reach the candidates with the proper credentials.

Beyond core skills, personality plays a huge role in the hiring process. Employers want to get a sense of who you are as a person, and they will screen Facebook to find out if you'll be a good fit for their culture.

LinkedIn is the place for an expanded professional profile, not merely a repeat of your resume info. Your profile should include the things you want a potential employer to know about you that you were not able to include in the resume.